Engage Your Members

Next to doing the right thing, the most important thing is to let people know you are doing the right thing. -John D. Rockefeller   No matter what your goals, increasing member awareness and engagement should be a priority. Here are a few fundamental ideas to help drive your success:   Focus on awareness across multiple channels We have more marketing and communications channels available to reach out to members now than ever before, from traditional...

Read More »

Code Green’s Web Hunt Wins 2010 NAFCU Best Promotional Campaign Award

Code Green’s Web Hunt Wins 2010 NAFCU Best Promotional Campaign Award   Alexandria, VA – April 19, 2010 – Using Code Green’s CU Web Hunt website marketing system (http://www.codegreen.org/cuwebhunt) Atlantic Financial Federal Credit Union ($76 million; 10,643 members; Hunt Valley, MD) recently won the 2010 NAFCU Best Promotional Campaign award for credit unions under $150 million in assets. Atlantic Financial used Web Hunt to increase page views...

Read More »

Belvoir FCU Exceeds Marketing Goals by 400% Using CU Web Hunt

To celebrate its redesigned website’s first anniversary, Belvoir Federal Credit Union ($270 million; 30,000 members; Woodbridge, VA) was looking for an effective promotion tool to help build brand awareness to its members and attract prospects. Leveraging its new website, Belvior Federal used an online, interactive marketing game that, in the end, far exceeded its expectations.   From March 30 to May 14, 2010, Belvoir Federal used an interactive online scavenger...

Read More »