Atlantic Financial FCU (one of my favorite clients (who also happens to do Email Marketing, BranchMap Web Edition, BranchMap Mobile Edition, American Debt Relief Challenge, occasional interactive banner ads, and now the CU Web Hunt with us despite being a relatively small institution) delivered some really great results from their recent CU Web Hunt campaign!
I get so excited when my credit unions have the ability to really measure and understand the boost that our marketing tech products can bring to the table. AFFCU was able to measure and compare real site traffic numbers, loan numbers, loan dollars, and new member numbers that resulted from the Web Hunt, and frankly I was floored. You should read the press release for more details, but here are a few highlights:
- 921% increase in pageviews on their Youth Page
- 66% Increase in New Loans - - > that worked out to over $2.78 million in new loans for the credit union!!
- 68% increase in New Members during the campaign. This means that friends and family and community members were really drawn into the CU website and were motivated to explore deeply in the site and were impressed with what they learned about the great rates, service, and convenience of AFFCU!
As far as I'm concerned, thats the goal of just about everything you do online - new members, new money, increased awareness, increased traffic.
By the way, typical cost of a Web Hunt campaign is only $3 or $4K, so for AFFCU that was something like 1000x ROI from the new loans alone! Not to mention the new members who are sure to grow their relationship overtime.
Also, the CU Times picked up the story today! Here is an online version - CU Times Article About CU Web Hunt and AFFCU
Congratulations to AFFCU, looking forward to doing it again in 2010.