Great recognition for Web Hunt from the National Association of Federal Credit Unions: Read More at NAFCU's site.
“We were very excited to find out Atlantic Financial FCU had won the NAFCU Best Promotional Campaign award for the Web Hunt,” says Christine Musson, Marketing Manager for Atlantic Financial Federal Credit Union. “The campaign was a huge success and this award shows AFFCU's commitment to educating our members and providing the highest level of service.”
Each year, NAFCU rewards the most creative and successful promotions of the credit union community. Winners of the NAFCU Marketing Awards’ seven categories will be recognized by their peers, their members, and credit union leaders nationwide.
For Atlantic Financial’s Best Promotional Campaign using Web Hunt, its criteria consisted of creating multiple promotional pieces designed to accomplish a single goal or objective – in this case, it was the credit union’s website. All pieces of the promotional campaign promoted the same product, service, loan, membership group, etc. NAFCU's Awards Committee evaluated the entries, which included but will not be limited to the following:
- Creativity of promotional campaign
- Appropriate design and copy based on the goals and objectives
- Effectiveness/measurability of results
As a winner, Atlantic Financial received a plaque that is displayed in its lobby. The credit union also received public recognition and display at NAFCU's Strategic Growth Conference, March 9-11, 2010, at Bally's Las Vegas, Las Vegas, Nevada. As well as be the subject of a feature article in The Federal Credit Union, NAFCU's bimonthly magazine
To date, Code Green’s Web Hunt system has won:
- CUNA Diamond Award
- CUES Golden Mirror Award
- CU Journal Best Practices Award
- NAFCU Best Promotional Campaign Award