Once a perk and now expected, mobile applications in today’s financial arena are a must to attract and retain members – especially the cell phone-laden younger generation. Knowing this mantra all too well, Georgia’s Own Credit Union ($1.5 billion; 157,878 members; Atlanta, GA) has implemented technology provider Code Green’s web, mobile web, and mobile app editions of its branch and ATM locator BranchMap. Together, these offerings allow the credit union’s membership the convenience of literally banking when and where they want.
Initially targeted to just their website and to the mobile web, Georgia’s Own is now expanding the relationship to include an iPhone App, an Android App, and a Blackberry App via Code Green’s new initiative branded “Credit Union Mobile”. A joint venture with mobile solutions provider, WanderWorx, the Credit Union Mobile initiative aims to provide affordable custom mobile apps on all the major mobile platforms, targeted to the specific needs of credit unions.
The BranchMap Mobile locator enables anyone with a mobile phone to find all credit union locations anytime, anyplace. BranchMap Mobile shows users a list of the credit union’s nearest locations, including branches and ATMs, as well as shared branch locations and surcharge-free ATM network locations. Results include all the important details such as name, address, phone numbers, distance, hours, features, and turn-by-turn driving directions to get there easily.
“Our goal is to provide unmatched service to our members, and to us, that includes providing them with the ability to bank when and where they want,” states Allison Kimbrell, Vice President of Marketing and Advertising at Georgia’s Own Credit Union. “As the popularity of smartphones has skyrocketed over the past several years, so has the demand for mobile banking apps, and incorporating these app from Code Green seemed a natural extension of our service platform.”
According to Kimbrell, having a mobile banking app has gone from being a perk to now an expectation among consumers. As more and more competitors began to introduce apps, it became evident that the credit union would need to release one quickly and successfully – not only to continue attracting new members but also to deliver on its promise of unmatched service to its current membership.
As for choosing Code Green: “Aesthetically, we liked the layout of Code Green’s BranchMap locator,” she says. “Functionally, we needed a solution that would show our members not only Georgia’s Own Credit Union locations, but also CU Service Center locations and the ATM network locations all in one. BranchMap made that possible for us in one, user-friendly platform that can be used in multiple channels.”
Kimbrell sees now, more than ever, its mobile members increasingly on-the-go. Having reliable smartphone apps on multiple mobile platforms from their credit union will enable them to live life more seamlessly, more on their terms.
“We believe that saving our members a needless trip to the branch, allowing them to check a balance before making a big purchase, or pay a last minute bill while running out the door are the small things that allows us to fulfill our promise to them in providing unmatched service,” she adds. “As a bonus, the cost to implement was very reasonable and affordable. We feel like we got a great product for a great price.”
“Not everyone is sitting in front of their desktop computer all day,” says Jason Green, CEO of Code Green, developer of BranchMap. “So we developed the BranchMap Mobile locator to extend convenience marketing for financial institutions like Georgia’s Own into the mobile world.”
“More importantly, most credit unions can’t afford a king’s ransom to develop and maintain mobile apps”, he continues, “So we created the Credit Union Mobile initiative to make custom credit union-targeted mobile apps affordable.”
About Code Green
Code Green TM is a marketing technology company focused on the specific needs of credit unions. In addition to the BranchMap TM locator system, Code Green is the creator of the award-winning CU Web Hunt TM, as well as a growing array of other data-driven marketing services and technologies for credit unions. Please visit www.codegreen.org for more information and interactive demonstrations.