AFFCU Results

Outstanding Financial Results and ROI

In November 2009, Atlantic Financial Federal Credit Union ($71 million; 11,097 members; Hunt Valley, MD) ran a CU Web Hunt campaign with the goals of increasing page views among its online visitors, reaching out to a younger audience, and encouraging members and non-members to learn more about the credit union.  Through careful monitoring of their results, they were surprised to learn that website page views actually increase in range from 102% to 921%, depending on the page – which in turn helped Atlantic Financial experience a rise in loan applications and new members.

The credit union’s increased numbers for membership and loans included a 68% increase in new members for July-September 2009 over the same two months in 2008. There was a 66% increase in new loan dollars for July-September 2009 over the same two months in 2008, resulting in $2,785,000 more in loans for the campaign months in 2009 than 2008.   Read all about Atlantic Financial's results here.

Click these thumbnails for larger screenshots of some of the Atlantic Financial FCU Web Hunt components:

Learn about Facebook performance in – CFE FCU's Results  > > >